We support organizations in developing a holistic understanding of their reputation—across the media, within the general public and among key stakeholders. Through precise measurement and rigorous analysis, we deliver the insights that matter for effective reputation management. Our consulting translates analytical findings into strategies and actions with measurable impact.
Our services are primarily aimed at communication leaders as well as other executives and professionals who engage directly with stakeholders - for example in strategy, human resources, marketing, sales, customer care, sustainability, investor relations or public affairs.
We work with Swiss and multinational companies across a wide range of industries and sizes - from regional SMEs to globally operating corporations.
swissreputation.group was founded by Lukas Zihlmann, who brings more than 20 years of experience in leading and developing communication, media and market research organizations. He has served, among other roles, as Managing Director of Media Focus, Publitest and GIM Suisse, and was responsible for establishing the Swiss market for the Reputation Institute/The RepTrak Company.
Lukas is also a lecturer in reputation management at the University of Applied Sciences and Arts Northwestern Switzerland (FHNW), a guest lecturer at the Institute of Journalism and Public Relations at Westphalian University of Applied Sciences, and a keynote speaker at industry conferences and professional events.
Lukas holds an Executive MBA from the University of Zurich.
For our projects, we collaborate with selected research and analytics partners as well as other specialized experts. We are members of ComImpact, a network dedicated to advancing comm-tech capabilities in Switzerland, and of Reputation Experts, a network of professionals in the fields of communication and reputation.
Reputation management is not only our area of expertise—it is also how we contribute to the broader public conversation.
We actively share our insights through media contributions and our own channels, engage in leading professional networks, and contribute to academic and industry dialogue through lectures and presentations. This ongoing exchange keeps us closely connected to practice, research and the wider public.