Representative surveys of reputation metrics, touchpoints and behavior within the general population. Providing a realistic picture of external impact and a foundation for forward-looking communication strategies.
"You can't manage what you don't measure." (Peter Drucker)
In other words: without a solid data foundation, effective reputation management is not possible.
Our analyses create clarity. We make reputation tangible from all relevant perspectives - grounded in rigorous models, innovative methods and specialized expertise. This includes AI-supported media analyses, surveys of the general public and targeted research among specific stakeholder groups. In doing so, we provide the foundation for strategic decisions and focused communication.
Reputation Measurement
Media Reputation Analysis
AI Reputation Analyses
Analysis and tracking of large language models — OpenAI, Perplexity, Google Gemini, and Anthropic — across the six reputation dimensions, including benchmarking and source analysis (owned, earned, etc.). Designed to enable effective management of visibility and positive reputation within LLMs.
Multinational Media Analysis
Benchmark Analysis
Reputation Audits
Stakeholder Analysis
Interviews with Key Opinion Leaders
Metrics from media analysis, web analytics and social media tracking are important, but they do not capture what strategic communication ultimately seeks to achieve: shaping perceptions, influencing attitudes and driving behavior.
Our measurement and analysis frameworks focus precisely on this dimension - the communicative impact, or outcome, of your initiatives on key stakeholders.
Only when organizations understand how they are perceived, where they are trusted and which attitudes they shape among their audiences does communication become a true value-creating element of corporate strategy. Let the data in!